Stevie

BRAND STRATEGY FIRMS IN GHANA

There are four stages in a product’s life cycle, we’re told: introduction, growth, maturity, and decline. This product life cycle is the amount of time a product/service undergoes from being introduced to its targeted audience, grows in demand into maturity (where it probably becomes a brand) until it declines to the extent of being taken …

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THE ROMANCE BETWEEN SALES AND MARKETING

Marketing / By Stevie

Marketing and sales are two very important departments in every company. While they perform different functions, they both need to work hand in hand because they share a common goal: to attract prospects and convert them to customers, ultimately generating revenue for the company. While marketing informs and attracts leads and prospects to a company …

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